Why NFL Teams Aren’t Allowed on Bluesky—Yet
Social media service Bluesky has added millions of users looking for an alternative to X in recent months, but don’t expect NFL teams to join the shift anytime soon. The…
NFL Fans Are Next Target of Trend Genius’ Olympic-Tested Ad Tech
Heartened by the success of an Olympic rollout of new advertising tech called Trend Genius, social media platform X and Genius Sports expect to sell ad campaigns around…
Top 24 Sports Business Follows in 2024, on X and Beyond
You don’t need to work for a digital media company to know that the internet fundamentally changed in 2023. Elon Musk’s destruction of Twitter in the name of X, followed…
Threads Utilizes NBA In-Season Tournament in Fight With Elon’s X
As legend has it, Twitter took off during the 2007 South by Southwest conference in Austin, Texas. Months before the first iPhone was released, the startup—then…
One Year Into Elon’s X Reign, Sports Twitter Suffers On
When a cheating scandal erupts in sports, there’s no better place to be than on X (formerly Twitter). As new details surrounding allegations of illegal scouting…
Sports Leagues Only Partially Monetize Highlights. That May Soon Change
I watched Lionel Messi’s Inter Miami debut live on AppleTV. It felt like a historic moment in U.S. sports, and I was rewarded in the 94th minute when Messi won the game…
Martial Arts Masters Dish on Training Silicon Valley’s Tech Titans
Mark Zuckerberg is a billionaire, and billionaires have their hobbies. That’s probably why the public was not particularly surprised—if nonetheless amused—to see viral…
Twitter Threatens to Sue Meta’s ‘Copycat’ Threads App
As the sports world figures out what to make of Meta’s new so-called “Twitter killer,” Threads, Twitter is threatening to go to court to halt what it denigrates as an…
NBA Twitter Rises Above Platform Turmoil as Playoffs Heat Up
A lot has changed on Elon Musk’s Twitter. Algorithmic updates have altered which tweets users see whenever they open the app. Verification modifications have taken away…
Twitter’s Top Sports Exec Steps Down Amid Brand Turbulence
While Elon Musk’s Twitter continues to convulse, the company has reportedly lost its top lieutenant in charge of relationships with sports leagues and brands. TJ…
LeBron, Mahomes Won’t Fork Over Green for Twitter Blue Checks
LeBron James was the highest-paid athlete in the world last year, pulling in more than $125 million. But that doesn’t mean he’s giving Elon Musk a dime. On Friday…
Second-Round Picks Become the New Crypto at NBA Trade Deadline: Data Viz
If you got dizzy this week keeping track of all the NBA player movement ahead of Thursday’s trade deadline, you’re not alone. Even Twitter experienced some hiccups…
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