Inside MrBeast’s $100K, 100 Million View NBA All-Star Stunt
YouTube powerhouse MrBeast’s viral stunt in the middle of Sunday’s NBA All-Star Tournament has already earned the league more than 100 million views on its own social…
TikTok
TikTok Ban: What It Means for Sports Fans, Athletes, Teams
Beginning Sunday morning, U.S. TikTok users were greeted with a message saying “you can’t use TikTok for now,” after a law went into effect that prevented app stores and…
Exclusive
NFL’s TikTok Deal Includes Opt-Out If Ban Takes Effect
The National Football League has an option to terminate its sponsorship deal with TikTok should the platform be banned in the U.S., according to someone with direct…
SCOTUS Upholds Imminent TikTok Ban as Inauguration Looms
The U.S. Supreme Court on Friday unanimously upheld the Protecting Americans from Foreign Adversary Controlled Applications Act, which is set to take effect on Sunday…
What Does a TikTok Ban Mean for Sports? ‘Nothing,’ Mark Cuban Says
UPDATE: On Friday, Jan. 17, the Supreme Court upheld the law that will ban TikTok on Jan. 19 unless its U.S. operations are sold. Previously, TikTok said it would shut…
Paralympics’ Controversial TikTok Strategy Is Already Paying Off
After the 2024 Olympics’ viral success on TikTok, the Paralympic Games are ready for their own social media spotlight, beginning with the opening ceremony…
Sporticast 366: Athletes Are Revolutionizing Olympics Coverage
On the latest Sporticast episode, hosts Scott Soshnick and Eben Novy-Williams discuss some of the biggest sports business stories of the week, including the many ways in…
Exclusive
ESPN Signs Social Media Star Omar Raja to Multiyear Extension
Omar Raja will continue his dual role as a behind-the-scenes decision-maker as well as an on-screen voice for ESPN’s growing social media team under a recently signed…
These Are the Content Olympics. Here’s What I’ve Learned on TikTok
As you’ve likely seen, cardboard beds are back at the Olympic Village. But have you heard about the special mattress toppers certain athletes have gotten—or the fact…
Wave Launches Agency to Propel Sports Properties’ Social Growth
There has been a dramatic shift in the way social media works over recent years, with personality-follower relationships largely being replaced by platform algorithms…
ESPN Assembles All-Women Roster for Social Creator NetworkÂ
As part of ESPN’s online audience expansion efforts, the company has tapped 10 independent video creators for a monthslong collaboration program that will see them meet…
Sports Leagues Only Partially Monetize Highlights. That May Soon Change
I watched Lionel Messi’s Inter Miami debut live on AppleTV. It felt like a historic moment in U.S. sports, and I was rewarded in the 94th minute when Messi won the game…
More From Our Brands
Variety
Netflix Lodges Appeal to France’s Council of State Over Windowing Rules: ‘Taking a Stand Against an Imbalanced and Unfair System’ (EXCLUSIVE)
Rolling Stone
Hear Quavo, Lil Baby Team Up on High-Rolling Single ‘Legends’
ArtNews
How Walton Ford’s Loudest Paintings Redirect Your Gaze
BGR
iPhone 16 finally launches in Indonesia after lengthy ban
Billboard