Minecraft CEO Seeks to Make LIV’s Cleeks Into Yankees-Like Brand
Jonas Mårtensson spent a decade building Minecraft into one of the world’s most popular video games. Less than a year into his new career as general manager of LIV’s…
Microsoft
Man United to Feature Microsoft in Unique Back-of-Jersey Sponsorship
Manchester United is highlighting the partnership between Microsoft and Qualcomm both on and off the pitch. On Friday, Qualcomm announced that the Windows maker is…
Microsoft Hires Sam Altman After OpenAI Firing
After a flurry of weekend negotiations, Microsoft said it hired Sam Altman—just two days after the board of OpenAI abruptly ousted him as…
Microsoft Closes $69 Billion Acquisition of Activision Blizzard
UPDATED: Microsoft closed a $68.7 billion deal to acquire Activision Blizzard on Friday after getting the green light from regulators in the U.K., nearly two years after…
FTC Sues to Block Microsoft’s $69 Billion Activision Blizzard Acquisition
The FTC filed an antitrust lawsuit seeking to prevent Microsoft from acquiring Activision Blizzard, maker of video-game franchises “Call of Duty,” “Overwatch” and “World…
Esports Insiders Generally Optimistic About Microsoft-Activision Deal
Back in mid-January, Microsoft (NASDAQ: MSFT) announced it would be buying Activision Blizzard (NASDAQ: ATVI) in a $68.7 billion all-cash transaction (pending an FTC…
Microsoft-Activision Blizzard Deal Likely to Survive Legal Scrutiny
Microsoft’s Jan. 18 announcement that it intends to purchase Activision Blizzard for $68.7 billion—which would mark the highest dollar amount ever paid by a tech company…
Microsoft to Buy Activision Blizzard in Mega-Deal Worth $68.7B
Microsoft announced a deal to buy video-game player Activision Blizzard for $68.7 billion in cash. If it goes through, it would be Microsoft’s biggest-ever…
Microsoft, College Football Hall of Fame Strike Multi-Year Deal
The Chick-fil-A College Football Hall of Fame has struck a three-year deal with Microsoft, making the tech giant one of the museum’s top-tier partners and exclusive tech…
Prime
Ballmer’s $1.8 Billion Clippers Arena Signs Intuit to Record Naming Deal
Steve Ballmer gave the Los Angeles Clippers a basic charge when it came to designing the team’s new arena: Let’s just build the greatest building in the world. And while…
Packers, Bucks and Brewers Partner with Microsoft to Form Impact Investment Program
In a first-time collaboration among Wisconsin’s three major pro sports teams, the Green Bay Packers, the Milwaukee Bucks and the Milwaukee Brewers have teamed up with…
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