Minecraft CEO Seeks to Make LIV’s Cleeks Into Yankees-Like Brand
Jonas Mårtensson spent a decade building Minecraft into one of the world’s most popular video games. Less than a year into his new career as general manager of LIV’s…
marketing
Suns, Mercury Seek Arena Naming Rights Deal After Footprint Exits
The NBA’s Phoenix Suns and WNBA’s Phoenix Mercury’s arena naming rights deal with Footprint, an environmental tech company, has ended early, as removal of arena signage…
Joining the Billionaires at Davos: Lindsey Vonn and Picabo Street
Joining heads of state, philanthropic leaders and the throng of billionaires at the World Economic Forum this week: skiers Lindsey Vonn, Picabo Street and recent Alpine…
It’s Time for College Football’s Best Mascots to Get Paid, Too
Wednesday’s Rose Bowl will feel different than the 110 that preceded it. Pasadena will host a quarterfinal contest in the newly expanded College Football Playoff for the…
F1 Finds Las Vegas a Gateway to Global Sponsor Deals
UPDATE: Max Verstappen won his fourth straight championship Saturday night at the Las Vegas Grand Prix as he finished fifth, ahead of title rival Lando Norris. Mercedes…
Exclusive
Two Circles to Buy Marketing Firm Kore, Raising Valuation to $650M
Sports data firm Two Circles has reached an agreement to buy engagement marketing agency Kore, according to multiple people familiar with the talks. Two Circles is…
Gen Z Reshapes the NHL’s Culture, With Gary Bettman’s Help
NHL chief content officer Steve Mayer faced a problem when he joined the league in 2016. Teams considered off-ice appearances to be distractions. Players feared reprisal…
Opinion
Women’s Sports Have Arrived. The Merchandise Hasn’t
Today’s guest column is from WNBA and Athletes Unlimited basketball player Lexie Brown. I remember the first time I saw someone wearing my WNBA jersey, when I was…
Sports Leagues Fear Gen-Z Disconnect. Horizon Suggests a Fix
As much as younger Americans in recent years have troubled the sleep of league commissioners and their media partners—given the hundreds of billions of dollars in play…
ESPN Drops ‘Worldwide Leader’ Moniker—Except on LinkedIn
One of ESPN chairman Jimmy Pitaro’s biggest professional pet peeves is the internal use of one of his company’s most famous taglines. So, soon after Pitaro took over the…
NFL Fans Are Next Target of Trend Genius’ Olympic-Tested Ad Tech
Heartened by the success of an Olympic rollout of new advertising tech called Trend Genius, social media platform X and Genius Sports expect to sell ad campaigns around…
Scrubs Maker Figs Bets on Team USA as Q2 Costs Rise
Medical scrubs maker Figs reported higher marketing costs in its quarterly financial report Thursday evening from its largest marketing effort to date: outfitting Team…
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