Tom Brady’s Team Wins Inaugural All-Electric Powerboat Title
Tom Brady wins again. The seven-time Super Bowl champion and current lead NFL analyst for Fox is adding more hardware to his trophy case after his Team Brady won…
PIF
Saudi-Backed PFL Flexes With Card Led by Ex-UFC Star Ngannou
UPDATE: Fighting in MMA for the first time since January 2022, Francis Ngannou, the former UFC heavyweight champion, easily handled 2023 PFL heavyweight champion Renan…
Saudi PIF, CONCACAF Enter Multiyear Deal Ahead of 2026 World Cup
The Public Investment Fund, Saudi Arabia’s sovereign wealth fund, has made its first investment into soccer in North America through a new multiyear partnership with…
Best Of 2024
One Year Ago, Qatar Broke Into U.S. Team Sports. No One Followed
One year ago this week, Sportico reported that the Qatar Investment Authority (QIA) was investing in the Washington Wizards and Washington Capitals, becoming the first…
Highest-Paid Golfers: Top On-Course Earnings Since 2023 Masters
Scottie Scheffler enters the 2024 Masters tournament on an absolute tear with a pair of wins and a second-place finish during his last three events. It is more of the…
In Fading Esports Business, Saudi Money Still Flows
The global esports industry, which generated approximately $1.1 billion in revenue in 2021, is currently facing financial challenges as companies try to figure out how…
Saudi’s PIF Bids to Bring Top Tennis Event to Country
While Saudi Arabia’s Public Investment Fund continues to negotiate with the PGA Tour about an investment, the sovereign wealth fund is looking at other sports, too. The…
Saudi PIF Expands Into Tennis With ATP Partnership
Public Investment Fund (PIF), Saudi Arabia’s controversial sovereign wealth fund, is partnering with the Association of Tennis Players (ATP) in its latest push into…
Highest-Paid Athletes in the World: Ronaldo Scores $275M in 2023
All eyes are on Las Vegas this week as the world’s richest sports league takes center stage with the Super Bowl. The NFL is a financial juggernaut by almost any metric…
Saudi Public Investment Fund Backs Electric Motorsports Series
Saudi Arabia’s Public Investment Fund (PIF) has expanded its footprint in the world of electric motorsports events with a new multiyear partnership deal across Formula E…
PGA Tour-LIV Golf Deadline Passes With No Merger Agreement
The Dec. 31 deadline for a merger of the commercial interests of the PGA Tour, DP World Tour and LIV Golf with backing from Saudi Arabia’s Public Investment Fund (PIF)…
PGA Tour, LIV Golf Seek Leverage as Deadline Approaches
Reported and written by Kurt Badenhausen, Brendan Coffey, Anthony Crupi, Michael McCann and Eben Novy-Williams. Professional golf is currently in limbo. For…
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