Scottie Scheffler Is the Greatest Golfer Alive—and Ratings Poison
Scottie Scheffler’s suspense-free showing in the fourth round of the Masters put the kibosh on hopes for a big TV audience, as CBS’ average delivery of 9.59 million…
Scottie Scheffler
Scottie Scheffler Wins 2024 Masters, Earns $3.6M in Prize Money
Scottie Scheffler cruised to a four-shot victory over Ludvig Aberg in the 88th Masters tournament after entering the final round in a three-way tie for first. His 68…
Highest-Paid Golfers: Top On-Course Earnings Since 2023 Masters
Scottie Scheffler enters the 2024 Masters tournament on an absolute tear with a pair of wins and a second-place finish during his last three events. It is more of the…
Lil Wayne Invests in Texas Pickleball Team, Will Be Strategic Advisor
Grammy Award-winning rapper Lil Wayne has invested in the Texas Ranchers—one of the eight founding members of Major League Pickleball. The best-selling hip-hop artist…
Scheffler’s 2023 Prize Money Tops $20M With Second Place at BMW
Norway’s Viktor Hovland shot a course record 61 at Olympia Fields Golf Club in Illinois, coming from behind to win the BMW Championship in the second event of the FedEx…
Steady Scheffler Wins Masters as Marketers Pine for Tiger’s TV Draw
The chokehold Scottie Scheffler has had on professional golf for the last three months snuffed out most of the drama from this year’s Masters—in terms of viewing…
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