Tiger Woods’ Sun Day Red Launches First Apparel Collection
Tiger Woods only played a pair of PGA Tour events during the first four months of 2024, but the 15-time major champion has been busy off the course with his new brand…
Tiger Woods only played a pair of PGA Tour events during the first four months of 2024, but the 15-time major champion has been busy off the course with his new brand…
Scottie Scheffler’s suspense-free showing in the fourth round of the Masters put the kibosh on hopes for a big TV audience, as CBS’ average delivery of 9.59 million…
Scottie Scheffler cruised to a four-shot victory over Ludvig Aberg in the 88th Masters tournament after entering the final round in a three-way tie for first. His 68…
The Masters does things differently than any other major golf tournament, from the cheap concessions to the $0 TV deal. Another example: Golfers don’t know what the…
Tiger Woods added another notch on his resume Friday with a record 24th straight made cut at the Masters. He finished his first two rounds at +1 overall with the cut…
TGL has a debut date—again. After construction damage in November prompted the delay of the tech-infused golf league backed by Tiger Woods and Rory McIlroy’s TMRW…
The Top 50 earners among athletes all time have brought home a combined $50 billion when adjusted for inflation and $35.5 billion on a nominal basis through the end of…
Athletes have never earned more money, thanks to media deals driving salary caps higher, new entities such as LIV Golf and the cash-rich Saudi Pro League. But despite…
Tiger Woods announced the next chapter for his apparel partnership would be with TaylorMade after 27 years with Nike. Woods revealed his new brand Monday at a press…
All eyes are on Las Vegas this week as the world’s richest sports league takes center stage with the Super Bowl. The NFL is a financial juggernaut by almost any metric…
On the latest Sporticast episode, hosts Scott Soshnick and Eben Novy-Williams discuss some of the biggest sports business stories of the week, including Tiger Woods and…
One of the longest-running and most lucrative athlete partnerships in the history of sports is over. Tiger Woods and Nike have called it quits, according to a statement…