NBA Endorsement All-Stars: Stephen Curry, LeBron James, Kevin Durant
The NBA’s biggest stars are in the Bay Area this weekend for the 2025 All-Star Game, which will reunite three players who starred on last summer’s U.S. Olympic gold…
sponsors
NFL Team Sponsorships Hit Record $2.5 Billion in 2024
Last year’s Super Bowl generated nearly $700 million in ad revenue, thanks in part to only the second overtime in the history of the event. Brands will fill Fox’s…
Exclusive
LPGA Drove Over $200 Million in 2023 Revenue
The LPGA brought in a record-setting $209 million in revenue last year, according to a copy of its latest tax filing obtained by Sportico. It’s the first time the league…
Jeeno Thitikul Wins $4M, Largest Prize in Women’s Golf History
Jeeno Thitikul, a 21-year old, four-year veteran of the LPGA Tour, won the largest prize in women’s golf history Sunday as she overcame a two-shot deficit on the final…
Olympic Returns Mixed Thus Far as Sponsors Report Earnings
This story appears in Sportico’s Morning Lead newsletter. Click here to sign up and get it delivered straight to your inbox. There’s not much doubt that sponsoring…
Garrett Wilson’s Viral ‘Jumpman’ Catch a Moment for AdidasÂ
Garrett Wilson put Adidas in a peculiar position when he performed his best “Jumpman” impression, a one-handed end zone catch with his legs spread that helped lift the…
A’ja Wilson’s Confident Commercial Swap Plan Activated After MVP
In April, Las Vegas Aces star A’ja Wilson participated in two nearly identical commercial shoots with used vehicle retailer CarMax alongside New York Liberty guard…
Best Of 2024
Why Is Everyone Wearing Patches at the U.S. Open?
In a wild first week of the 2024 U.S. Open, No. 74-ranked Botic van de Zandschulp upset Carlos Alcaraz, and the following night, No. 28-ranked Alexei Popyrin took out…
Scrubs Maker Figs Bets on Team USA as Q2 Costs Rise
Medical scrubs maker Figs reported higher marketing costs in its quarterly financial report Thursday evening from its largest marketing effort to date: outfitting Team…
NHL Teams Tally $1.28B in Sponsorships Led by Credit and Booze
In the run-up to Warner Bros. Discovery’s first-ever Stanley Cup Final and on the heels of a 2% audience boost throughout the playoffs, the NHL has put together a banger…
NBA Teams Soak Up Record $1.4 Billion in Tequila, Tech Sponsorships
In a season marked by record-setting attendance figures, the NBA in 2022-23 raked in $1.4 billion in team sponsorship revenue, up $100 million, or 10.5%, from the…
Michelob Ultra Backs Women’s Sports Network as First Sponsor
Fast Studios’ Women’s Sports Network has its first sponsor in Anheuser-Busch’s Michelob Ultra. The light beer brand is partnering with the fledgling network in a…
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