CBS’ 70-Year Masters Run Is the Stuff Legends Are Made Of
“Jolly” probably isn’t a word that gets tossed around much on the grounds of the Augusta National Golf Club, although there’s a pretty solid chromatic argument for…
The Masters
Sporticast 438: The Great Eight Passes The Great One
On the latest Sporticast episode, hosts Scott Soshnick and Eben Novy-Williams discuss some of the biggest sports business stories of the week, including Alex Ovechkin…
Scottie Scheffler Is the Greatest Golfer Alive—and Ratings Poison
Scottie Scheffler’s suspense-free showing in the fourth round of the Masters put the kibosh on hopes for a big TV audience, as CBS’ average delivery of 9.59 million…
A Telecast Unlike Any Other: Inside the Masters’ $0 TV Deals
The Masters bills itself as “a tradition unlike any other,” and while the moniker may be debatable, there is at least one way the event sets itself apart from every…
The Masters TikTok Account Creates Mystique Equal to the Club
This story appears in Sportico’s Morning Lead newsletter. Click here to sign up and get it delivered straight to your inbox. The Masters is on TikTok, believe it or…
Sporticast 337: UConn’s Dominant Basketball Teams Don’t Pay the Bills
On the latest Sporticast episode, hosts Scott Soshnick and Eben Novy-Williams discuss some of the biggest sports business stories of the week, including UConn’s second…
A Patron’s Guide to the Masters, a Tradition Unlike Any Other
This story appears in Sportico’s Morning Lead newsletter. Click here to sign up and get it delivered straight to your inbox. Perhaps no major sporting event is…
Masters Star Sam Bennett Builds NIL War Chest Before Turning Pro
At one point during this year’s Masters, Sam Bennett, the Texas A&M senior with a sad backstory and a motivational tattoo, was in position to win over $1 million, which…
Jon Rahm Wins $3 Million Masters After Brooks Koepka Fades
Jon Rahm won the richest Masters in history by shooting a 12-under 276, capped by a final-round 69, to claim more than $3 million in prize money and bragging rights for…
Masters Star Sam Bennett Could Leave Over $1M in Augusta
Sam Bennett won’t take home any money, let alone the millions awarded to top finishers at the Masters, even if he wins the tournament. The 23-year-old fifth-year…
Masters Handshake Deals Are a Shrewd Tradition Unlike Any Other
No major sporting event is more haunted by tradition than the Masters, which practically groans under the weight of its hallowed signifiers. Among the elements that have…
Sporticast: Golf’s New Star, MLB’s New Media Approach
On the latest Sporticast episode, hosts Eben Novy-Williams and Jacob Feldman discuss some of the biggest sports business stories of the week, starting with the…
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