Doncic’s Lakers Debut Scuttles at Least One NBA Conspiracy Theory
The sports world’s newest conspiracy theory took a bit of a hit on Monday, as Luka Dončić’s debut with the Lakers didn’t serve up the massive TV ratings that had been…
sports tv ratings
The Detroit Lions Are the Class of the NFL—and TV’s Biggest Stars
Odds are Dan Campbell probably doesn’t spend a lot of time thinking about his team’s TV ratings, but on the off chance the head coach of the Detroit Lions needs…
NFL Owns 72 of TV’s Top 100 as Politics Loosens Sports’ Grip
While the long shadow of another quadrennial upheaval threatened to diminish the NFL’s stranglehold on American media consumption, the 2024 election cycle had relatively…
NBA Christmas Games Nearly Erase Season-Long Ratings Deficit
For the last two weeks, the sports-media cognoscenti have gotten themselves all worked up about the NBA’s TV ratings, divining disaster from a few desultory sniffs…
Caitlin Clark’s WNBA All-Star Debut Shatters All-Time Ratings Record
The WNBA’s season-long surge in popularity shows no sign of abating, as the 2024 All-Star Game left the previous ratings record in the dust. According to Nielsen…
Spirit of St. Louis: UFL’s Battlehawks Are Proof of League’s Concept
This story appears in Sportico’s Morning Lead newsletter. Click here to sign up and get it delivered straight to your inbox. If Americans have largely greeted the…
Frozen Four Royalty Skate for Title as Ratings, Fan Interest Boom
When the puck drops for the first Frozen Four game Thursday afternoon at the Xcel Energy Center in St. Paul, Minn., it’ll mark a battle of men’s ice hockey blue bloods…
NFL’s Rolapp Stands by TV in Face of Streaming Questions
It’s a question that comes up with bewildering frequency, even though there’s no feasible way to sufficiently torture reality in order to get anything other than a…
ESPN/FOX/WBD Mega Streaming Skinny Bundle to Shape TV’s Future
In what may well prove to be the biggest Big Three matchup since LeBron James and Chris Bosh joined Dwyane Wade down in Miami, a triumvirate of sports-media giants—ESPN…
How You Get the Girls: Road to the Super Bowl (Taylor’s Version)
Harbingers of doom can be pretty easy to overlook, especially when they’re doing their harbingering in a place where calamity is always just around the corner. Back in…
What You Need to Know About U.S. Sports TV Contracts
This year, the value of global sports television contracts is projected to reach a high-water mark of $62.4 billion, which is, more or less, the GDP of Slovenia. Nearly…
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Sports TV Ratings Are About to Get Even Bigger. Here’s Why.
Sports TV ratings are about to enjoy another growth spurt, as Nielsen is preparing to beef up its out-of-home reporting system beyond the 44 markets it currently…
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