Fanatics Launches Taylor Swift Designer’s Sports Fashion Brand
Fanatics is bringing Kristin Juszczyk and entrepreneur Emma Grede together to create a luxury fashion brand for sports fans. Off Season will debut a line of unisex…
Fanatics
Fanatics Defends Itself Against Copyright Infringement Suit
Finding that use of a “puck shaped object” predictably and naturally flows from ideas about hockey and is thus not protected by copyright law, the U.S. Court of Appeals…
Todd Snyder’s NFL Line Is Latest in Fanatics’ Hype Drop Strategy
Fanatics is partnering with fashion designer Todd Snyder and the NFL on a limited-edition apparel line, the latest in the ubiquitous fan gear company’s series of “Hype…
Fanatics, NHL and Lululemon Team Up for Licensed Apparel
Fanatics is partnering with Lululemon on a new line of NHL merchandise, expanding its relationship with another major sports apparel brand. Lululemon will create a…
Liberty Merch Becomes Fanatics’ Fastest Post-Finals Seller
Fanatics announced Monday that its previous all-time, 30-day, post-WNBA Finals sales record was broken by the new champion New York Liberty, whose championship…
Fanatics Wins Injunction Against Merch Imposter
In the latest example of an established sports business taking a cyber squatter to court, a federal judge ruled for Fanatics Monday in its cybersquatting and trademark…
Sporticast 385: MLB Playoffs Are Up, Nike Uniforms Are Down
On the latest Sporticast episode, hosts Scott Soshnick and Eben Novy-Williams discuss some of the biggest sports business stories of the week, including a new energy…
Bedard, Fanatics Sign Exclusive Autographed Memorabilia Deal
Fanatics announced a multiyear, exclusive deal with Connor Bedard Wednesday that will make the company the sole source for the Chicago Blackhawks…
MLB, Nike Pull Plug on Controversial New-Age Uniforms
Nike’s controversial new MLB uniforms, which the company once called the “most advanced” jerseys in baseball history, are officially on the way out. The league…
NWSL’s Spirit Sign First Women’s Team Betting Deal With Fanatics
One week after adding a sports and business icon to their ownership ranks, the Washington Spirit are making waves in NWSL once again with a first-of-its-kind deal with…
Shohei Ohtani Signs Exclusive Topps Trading Card Deal
Every time Shohei Ohtani steps on the field is “a moment,” and his latest memorabilia deal can help fans collect a piece of history. The Los Angeles Dodgers…
Exclusive
Fanatics Adds Former Nike President Trevor Edwards to Its Board
Fanatics has added longtime apparel executive Trevor Edwards to its board. The former president of Nike Inc., Edwards will join the nine-person board immediately…
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