Amazon’s New NWSL Merch Deal May Have Broader Implications
Amazon has for years largely stayed out of the billion-dollar world of licensed sports apparel. Earlier this week, it announced a deal that might signal a shift in that…
Michael Rubin
Fanatics Eliminates 100+ Jobs in Apparel Vertical Restructuring
Fanatics is eliminating a little more than 100 jobs in a move aimed at reducing redundancies in its core commerce business, according to someone familiar with the…
How Michael Rubin—And His Parties—Unite the Sports and Music Worlds
If a precise intersectional point among music, sports and business exists, it isn’t hovering far from Michael Rubin, the billionaire founder and CEO of Fanatics. Selling…
DraftKings Accuses Ex-Exec of Being ‘Double Agent’ in Fanatics Move
DraftKings has sued a former senior vice president whom the company accused of being a “double agent” for coordinating with Fanatics to steal proprietary company…
Fanatics Sues 200 Websites for Cyber-Squatting, Fake Merch
Fanatics has sued more than 220 websites, alleging a variety of infractions from trademark infringement to counterfeiting in the latest move by a major sports business…
Fanatics’ Tom Brady MLB Play Highlights Collectibles Strategy
In June 1995, long before he played a single football game at Michigan, Tom Brady was drafted by the Montreal Expos. Left-handed-hitting catcher. 18th round. Nearly 30…
Fanatics, Make-A-Wish Rebrand Group’s Sports Work in New Partnership
Fanatics is partnering with Make-A-Wish to help facilitate the foundation’s sports-related work for children with critical illnesses—everything from meet-and-greets with…
Fanatics Names Andrew Low Ah Kee Its Next Commerce CEO
Fanatics has hired Andrew Low Ah Kee to be the next CEO of its core merchandise business, filling a critical leadership role in advance of a potential IPO in the coming…
Fanatics Closes Part of $225 Million PointsBet Deal
“Get it done before the NFL season.” Every year, that’s the unofficial mantra for many U.S. sportsbooks launching new products or new features. The long-awaited…
Fanatics-Owned Mitchell & Ness Names Former Nike Exec as New CEO
Mitchell & Ness, the throwback apparel brand purchased last year by Fanatics and a large group of celebrities, has named former Nike executive Eli Kumekpor as its next…
Fanatics-Panini Battle Hinges on $100M Buy Into Texas Card Printer
A relatively unknown Texas-based trading card manufacturer is caught in the crosshairs of the ongoing legal battle between Fanatics and Panini. Last year, Fanatics…
Fanatics Strikes Back at Panini With Federal Trading-Card Lawsuit
Four days after Panini sued Fanatics in a Florida federal court for alleged antitrust violations, Fanatics on Monday sued Panini in the U.S. District Court for the…
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