Coco Gauff Launches New Venture With WME’s Support
The world’s highest-paid female athlete is taking greater control of her off-court game. Wednesday night, tennis star Coco Gauff announced via social media the…
New Balance
Bryant Basketball Snaps 7-Year March Madness Apparel Drought
It’s been seven years since a team took the court in the men’s basketball tournament wearing jerseys that weren’t Nike, Under Armour or Adidas. That streak will end on…
Cooper Flagg, Duke Hoops’ Prized Recruit, Signs NIL With New Balance
Cooper Flagg, the highly touted incoming freshman for the Duke men’s basketball team, has signed an NIL deal with New Balance. The 2024 Gatorade National Player of the…
Shohei Ohtani Hand Guard Puts New Balance in MLB Vanguard
When Los Angeles Dodgers superstar Mookie Betts had his hand, and season, fractured by a 98 mph fastball in mid June, the team turned to Shohei Ohtani to carry an even…
New Balance Partners With WNBA to Advance Women’s Sports
New Balance and the WNBA have inked a multiyear partnership to promote women’s sports through various marketing campaigns and content, the company announced in a Tuesday…
Dodgers Star Shohei Ohtani Gets New Balance Signature Cleat
Shohei Ohtani is getting a signature collection with New Balance, which includes a cleat bearing the baseball superstar’s name. The New Balance signature collection…
New Balance, Hoka and On Help Fuel Active Sales at Nordstrom in Q3
Nordstrom Inc. saw progress in its third quarter financial report—and footwear helped drive solid results in the active category, as Footwear News reports. On the…
Olympic Sprinter Gabby Thomas Is Brilliant, Beautiful and Wicked Fast
This story appeared on Footwear News on Nov. 6. Gabby Thomas is having a hearty laugh. It’s mid-October and rumors surfaced that the sprinter was headed to the…
New Balance Signs Cameron Brink as Its First Women’s Hoops Athlete
New Balance has signed its first-ever woman basketball player, per Footwear News. The Boston-based athletic brand announced Monday that it has signed the…
Rich Paul and New Balance Plan to Energize Sportswear
Klutch Sports founder Rich Paul made headlines in December 2021 when he collaborated with New Balance on a footwear and apparel collection, highlighted by a new-look 550…
Rich Paul Launches Klutch Athletics Brand ‘Co-Authored’ With New Balance
Klutch Sports Group founder and agent Rich Paul is launching his own brand, per Footwear News. Dubbed Klutch Athletics, Paul’s new venture is described as a…
New Balance Signs Shohei Ohtani as Latest Ambassador
New Balance has a new addition to the family, WWD reports: two-time Major League Baseball All-Star and 2021 American League MVP Shohei Ohtani. The only player to…
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