Fox May Look to Bolster MLB Deal Following ESPN’s Exit
As ESPN and Major League Baseball begin warming up for the final season of their 36-year partnership, another legacy network may be taking a closer look at the live-game…
Fox Sports
Fox Hopes to Take an Even Bigger Bite of the NFL in 2029
A month after commissioner Roger Goodell told reporters that the NFL’s option to exit its current media rights contracts in 2029 presents an “incredibly valuable”…
Super Bowl Ratings Record May Tumble With Chiefs-Eagles Rematch
If you’re dissatisfied with the matchup the NFL has cooked up for Sunday night, your TV alternatives are rather limited. It makes little sense to counterprogram the…
Super Bowl Ads: The Game Within the Game
Super Bowl Sunday is the only night of the year in which Americans willingly engage with advertising en masse, and if minute-by-minute audience data is anything to go…
AI Could Change the Way the Super Bowl Sounds
Each year, Super Bowl broadcasters unveil whizbang cameras—slow-mo cameras, augmented reality cameras, cameras in the sky, cameras in the pylon. But advances in NFL…
Tom Brady Has Mastered the Art of Saying Nothing. Good for Him.
If Derek Jeter invented the strategy of preemptive blandness, a verbal jiu-jitsu move that cloaks every utterance in a gauze of impenetrable nothingness, Tom Brady has…
Fox to Launch Direct-to-Consumer Service by Year’s End
In the wake of the dissolution of Venu Sports, Fox Corp. chief Lachlan Murdoch announced Tuesday that the company would be venturing out on its own with a…
MLS Anniversary Ad Campaign to Feature Rising Rap Star Doechii
UPDATE: Doechii won her first career Grammy for best rap album of the year for Alligator Bites Never Heal. To celebrate its upcoming 30th season, Major League…
Chiefs, Bills Set AFC Title Game Record With 57.4M Viewers
After conspiring to deliver the biggest regular-season ratings for a Sunday NFL game this season, the Buffalo Bills and the Kansas City Chiefs reconvened last weekend…
LIV Golf, Fox Sports Ink Multiyear Media Rights Pact
On the heels of naming Greg Norman’s successor at CEO, LIV Golf on Thursday announced it has finalized its long-gestating rights deal with Fox Sports, a multiyear pact…
NFL Wild-Card Ratings Drop 8%—but Better Showings May be Ahead
The NFL’s playoff ratings took a hit over the extended wild-card weekend as a series of plodding, one-sided games sent millions of fans scrambling for a less tedious…
Skip Bayless, Fox Sports Sued for Sexual Battery, Hostile Workplace
Skip Bayless, former host of Skip and Shannon: Undisputed on Fox Sports 1, is among several key figures, along with the network, accused by former Fox Sports hairstylist…
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