Sporticast 425: It’s Christmas Morning for Hockey Fans
On the latest Sporticast episode, hosts Scott Soshnick and Eben Novy-Williams discuss some of the biggest sports business stories of the week, including the finals of…
Nike
Nike’s Kardashian Partnership Fuels $6.7B in Market Gains
Nike and Kim Kardashian’s shapewear company Skims announced Tuesday they are teaming up for a new line of activewear for women. NikeSkims is set to launch this spring…
NBA Endorsement All-Stars: Stephen Curry, LeBron James, Kevin Durant
The NBA’s biggest stars are in the Bay Area this weekend for the 2025 All-Star Game, which will reunite three players who starred on last summer’s U.S. Olympic gold…
Nike’s First Super Bowl Ad in Almost 30 Years Celebrates Women
Nike, Inc. is back on the Super Bowl screen after a 27-year hiatus, but rather than continue to air the “You Can’t Ban Greatness” Jordan Brand commercial which…
Under Armour Lucks Out With Notre Dame Sponsorship
When Notre Dame faces off against Ohio State in the College Football Playoff National Championship Monday night, the game will also be a showdown of the school’s apparel…
Nike Q2 Earnings, Revenue Decline but Beat Estimates
Nike reported second-quarter earnings after the market close Thursday of $12.35 billion, down 8% from the prior year’s three months ending Nov. 30. Earnings per share…
WNBA Star A’ja Wilson Re-Signs With Nike in Six-Year Deal
One of the WNBA’s biggest stars has re-signed with the Swoosh. Las Vegas Aces forward Aj’a Wilson has inked a six-year contract extension with Nike in one of the…
Caitlin Clark’s WNBA Salary Only 1% of Her Total 2024 Earnings
Cailtin Clark took the WNBA by storm this year, leading to record attendance and revenue for the league that started play in 1997. The Indiana Fever rookie also…
Specter of Trump Tariffs Has Sports Companies Bracing for Impact
Amer Sports CFO Andrew Page didn’t mince words on Tuesday when discussing the effect that looming tariffs might have on his business. “We have some degree of…
Exclusive
Michael Jordan Invests in Courtside Ventures’ Next $100M Fund
Michael Jordan is putting money into Courtside Ventures, a VC fund focused on sports, lifestyle and gaming. The billionaire has invested in Courtside’s current…
Nike Wins Air Jordan Trademark Case but Can’t Prove $4M in Damages
Nike scored a trademark win last Thursday in a New Jersey federal case against “Air Global” sneakers that look strikingly like Air Jordan 1 sneakers, but a judge awarded…
Under Armour Stock Pops for Second-Best Trading Day Since 2005
Sportswear brand Under Armour reported second-quarter financial results Thursday that matched revenue expectations with a 11% decline, but the company handily beat the…
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