SEC to Net NCAA Record $70 Million From March Madness Units
The SEC entered March Madness with a record number of teams in the tournament. It will finish with the biggest payout in tournament history. Long considered more of…
Greg Sankey
SEC’s Total Revenue Dips While Payouts Jump in FY24
The Southeastern Conference received $840 million in total revenue in fiscal year 2024, according to its latest tax return—a drop from the $853 million reported the…
SEC Hits Record $853M in Revenue, Each School Gets $51M
College sports’ “Home of More” continues to get more. The Southeastern Conference took in $852.5 million of revenue during its 2023 fiscal year, setting a college…
Opinion
NCAA’s Future Depends on Embracing Critics of Its Past
Today’s guest columnist is B. David Ridpath, professor of sports business at Ohio University. The NCAA as an organization is as fragile as it’s ever been. There’s…
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