Major League Pickleball Rebrands With DoorDash Sponsorship
Major League Pickleball is rebranding as part of a sponsorship with DoorDash. The league will now be called MLP by DoorDash after it signed the food and grocery delivery…
Major League Pickleball
MLP, PPA Pickleball Tours Complete Merger With $75M Backing
Major League Pickleball by Margaritaville (MLP) and Carvana PPA Tour (PPA Tour) completed their merger, forming a unified pickleball entity backed by a $75 million…
Assessing Pickleball’s Momentum After Bumpy 2023
Being the fastest growing sport in America is fun for only so long. At some point, you have to grow up. With 8.9 million players in 2022, pickleball retained its…
Sportico Transactions: Moves and Mergers Roundup for October 27
Welcome to Sportico’s transactions wire, a weekly rundown of personnel, partnerships and products across the sports business industry. PERSONNEL Ginny…
Lil Wayne Invests in Texas Pickleball Team, Will Be Strategic Advisor
Grammy Award-winning rapper Lil Wayne has invested in the Texas Ranchers—one of the eight founding members of Major League Pickleball. The best-selling hip-hop artist…
DC Pickleball Adds AARP as Sponsor, Joining Barstool’s Coffee Brand
Major League Pickleball’s D.C. Pickleball Team (DCPT) has reached an agreement with AARP to showcase the nonprofit on the front of their team jerseys. The deal runs…
Retired Pro Athletes Join Pro-Am Style Pickleball Venture
A group of retired pro athletes are getting in on the pickleball craze by playing for, investing in and advising a new pro-am style venture called PBX…
Exclusive
Major League Pickleball Lands WNBA Stars Jones and Loyd as Owners
WNBA rookie Haley Jones and two-time WNBA champion Jewell Loyd are the newest Major League Pickleball (MLP) co-owners, the league announced Thursday. The duo joins…
Sporticast: Pickleball, Dude Perfect and Benjamin Button, Live at SXSW
On the latest Sporticast episode, hosts Scott Soshnick and Eben Novy-Williams sit with Major League Pickleball founder Steve Kuhn and chief commercial officer Bruce…
Exclusive
Dude Perfect Buying Into Pickleball Team at $5M Valuation
Internet influencers Dude Perfect are investing into Major League Pickleball, according to founder Steve Kuhn; the latest high profile celebrities looking to capitalize…
What Is Pickleball, and How Did It Become So Popular?
Depending on who you ask, pickleball is either an addictive recreational activity, the next big professional sport, a unique business opportunity, a major nuisance, or…
CBS and ESPN Secure TV Deal With Pickleball Tour
The pickleball wars will be televised. The Association of Pickleball Professionals (APP) has agreed to TV deals with CBS Sports and ESPN that will guarantee 12…
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