On the latest Sporticast episode, hosts Scott Soshnick and Jacob Feldman are joined by sports consultant Marc Ganis, a close advisor to Roger Goodell and other NFL owners, to discuss the state of the league ahead of the 2025 Super Bowl.
Gargantuan. Colossal. There might not be a word big enough to describe football’s place in America at the moment, with Fox Sports potentially set to shatter the Super Bowl viewership record once again on Sunday.
Taylor Swift is expected to attend. So is President Donald Trump. The NFL just announced it will play games in Australia in 2026. It aired games on Netflix for the first time this season. It has a team worth $10 billion and is on track to achieve Goodell’s once-audacious goal of $25 billion in annual revenue. What is left for the league to accomplish? Lots, obviously.
Ganis discusses what Chiefs owner Clark Hunt and Eagles owner Jeffrey Lurie have brought to the NFL, besides two consistently competitive teams. He also shares the key to the league’s international ambitions, and the threat he thinks the league should keep a close eye on as it looks to continue expanding.
The hosts also discuss some league history. It seems that every advancement in sports business—the introduction of fantasy sports, the interest in whiparound shows, the crossover between celebrities and athletes—seems to ultimately benefit the NFL more than its peers (to the degree it has any). Why is that? Luck? Or is it something else? And will the trend continue as tech behemoths line up to play a bigger role in the sports industry?
(You can subscribe to Sporticast through Apple, Google, Spotify or wherever else you get your podcasts.)
