WTA Enlists Gauff, Osaka to ‘Rally the World’ for Brand Refresh
The WTA has unveiled a new brand identity to signal a fresh chapter in its storied history. The tour’s commercial arm WTA Ventures developed a new logo and slogan—”…
Naomi Osaka
No Women Among 100 Highest-Paid Athletes Despite Business Gains
Women’s sports had a blockbuster 2024 that featured records for attendance, TV ratings and franchise sales, along with numerous other metrics across multiple sports…
Naomi Osaka Loses Australian Open First Round in Return to Slams
Naomi Osaka’s return to grand slam tennis was short-lived as the former world No. 1 lost her opening-round match at the Australian Open 6-4, 7-6 (2) to No. 16-seeded…
Highest-Paid Female Athletes 2023: Coco Scores Top Slot at $23M
For two decades, the title of highest-paid female athlete has belonged to one of a trio of tennis stars in Serena Williams, Maria Sharapova and Naomi Osaka. Yet…
Brady, Larry David Deny FTX Liability by Claiming Ad ‘Puffery’
Tom Brady, Steph Curry, Shohei Ohtani and Naomi Asaka are among celebrities being sued for encouraging fans to buy into collapsed crypto exchange FTX and to unwisely…
Tom Brady, Steph Curry Connection to FTX Highlighted in SEC Complaint
In charging two former executives embroiled in the FTX scandal, the Securities and Exchange Commission stressed the roles played by “trustworthy public figures” in…
Best Of 2022
FTX ‘Ponzi Scheme’ Lawsuit Could Set New Mark for Endorser Liability
The abrupt implosion of crypto exchange FTX amid accusations of fraud brought against FTX founder Sam Bankman-Fried are—in the words of prominent sports litigator Alan…
Highest-Paid Female Athletes 2022: Osaka and Serena Score Nearly $90M
Naomi Osaka and Serena Williams have played only 30 matches between the two of them in 2022, as injuries and extended breaks kept them off the court. But the two tennis…
Wimbledon’s Quiet Year Can’t Slow Top Earners in Tennis
Wimbledon kicks off Monday without two of the biggest stars in the sport in Roger Federer and Naomi Osaka, who are both home recovering from injuries. But the tennis…
Naomi Osaka Launching Media Company With LeBron James’ SpringHill
Tennis superstar Naomi Osaka is getting into the entertainment business, launching a media company in partnership with LeBron James’ and Maverick Carter’s The SpringHill…
Exclusive
Highest-Paid Athletes: 25 and Under Led by Allen, Osaka, Mbappe
Professional athletes are earning more than ever, as highlighted by Sportico‘s ranking last week of the world’s 100 best-paid stars, who made a combined $4.5 billion…
Sporticast: King James Takes Money Throne, Naomi Osaka Breaks Away
On the latest Sporticast episode, hosts Scott Soshnick and Eben Novy-Williams are joined by Sportico colleague Kurt Badenhausen to discuss some of the biggest sports…
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