Exclusive
LPGA Drove Over $200 Million in 2023 Revenue
The LPGA brought in a record-setting $209 million in revenue last year, according to a copy of its latest tax filing obtained by Sportico. It’s the first time the league…
LPGA
Jeeno Thitikul Wins $4M, Largest Prize in Women’s Golf History
Jeeno Thitikul, a 21-year old, four-year veteran of the LPGA Tour, won the largest prize in women’s golf history Sunday as she overcame a two-shot deficit on the final…
Business Beyond the Game: Rose Zhang Talks Partnerships, LPGA GrowthÂ
Just a few months into her professional career, Rose Zhang is taking it one day at a time. Zhang, widely considered the fastest rising star in women’s golf…
Evian Waters Down LPGA’s Major Season
France’s Celine Boutier shot a final round 68 to become the first home-grown winner of the Amundi Evian Championship and a major champion, though the latter may not mean…
U.S. Women’s Open at Pebble Beach Teed Up for TV Viewership Boost
When Australian LPGA star Minjee Lee shot 13-under to win her second major at the U.S. Women’s Open last year in Southern Pines, N.C., her finish was broadcast on…
NCAA Champ Rose Zhang Makes History With LPGA Debut Win
Fresh of her second consecutive NCAA individual title, Rose Zhang became the first player in 72 years to win an LPGA Tour event in her professional debut on Sunday when…
LPGA Eyes Fan Insights With SeatGeek Ticketing Partnership
The LPGA has signed its first tour-wide ticketing partnership with SeatGeek as it looks to learn more about its fans—insights that have long been absent from the golf…
LPGA, Michelle Wie West Lure New Sponsor, Push Total Purse to $93.5M
The LPGA continued its growth spurt Friday by introducing a new event backed by a first-time sponsor on a premium course hosted by one of its best-known…
LPGA Sponsors Pushing More Prize Money and Better Services for Women’s Golf
The fourth of the LPGA’s five majors this season will take place this weekend in the Evian region of France, where golfers will compete for a chunk of the Amundi Evian…
Exclusive
All-Women’s Sports Network Adds Athletes Unlimited, LPGA to Platform Plans
A group of women’s sports leagues and properties has partnered with the coming Women’s Sports Network—a 24/7 streaming network from Fast Studios dedicated exclusively to…
$10 Million Purse May Be ‘Tipping Point’ for Women’s Golf Investment
Earlier this month, the USGA announced ProMedica would become the first presenting sponsor of the U.S. Women’s Open. As part of the “purpose-driven” tie-up, the…
PGA Wins Lawsuit by Tiger’s Ex-Coach Haney Over SiriusXM Gig
Two years after making racially insensitive comments about LPGA golfers who were competing in the U.S. Women’s Open, golf commentator Hank Haney has lost his federal…
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