UFL Ratings Sink Nearly 40% While PGA Tour Wallops LIV
In the heat of a frenzied sports weekend, it’s axiomatic that niche offerings will take a back seat to the events that traditionally command an outsized TV audience…
TV ratings
Florida Nets 6-Year Men’s Hoops Ratings High
CBS may have missed out on the sure-thing ratings bonanza that a Duke national championship appearance always brings, but Monday night’s Florida-Houston title tilt still…
March Madness Elite Eight Ratings Take a Hit vs. 2024
TV ratings for the Elite Eight round of the NCAA men’s basketball tournament took a hit on Sunday, as the pair of CBS broadcasts were disadvantaged by comparisons with…
March Madness Fueled by Chalk as Men’s Ratings Hit 32-Year High
Cinderella may have left the ball a little earlier than expected, but the relative lack of upsets and buzzer-beaters hasn’t hurt the March Madness TV ratings. If…
Everybody Hates Duke, and CBS Couldn’t Be Happier About It
One of the dirtiest dirty little secrets about sports is that casual fans are responsible for the bulk of the impressions that make up a high-rated broadcast, which…
Lakers-Celtics Scores 7-Year Ratings High as NBA Playoffs Approach
The NBA’s greatest rivalry gave the Nielsen dials a workout over the weekend, as ABC’s coverage of Saturday night’s Lakers-Celtics game gave the league its biggest…
Steph Curry Dunks on NBA Ratings Chatter as Playoffs Come Into View
If you didn’t catch Saturday night’s Warriors-Sixers game on ABC, you missed out on a rare dunk by Steph Curry, who would later go on to say that the stuff shot would be…
NFL Scouting Combine’s Value Transcends Mere TV Ratings
It’s one of the rare weekends on the U.S. sports calendar when the NFL takes a back seat to other sports, but if the annual scouting combine doesn’t necessarily send the…
4 Nations Final Scares Up ‘Tariff-ic’ Ratings as 9.3M Viewers Tune In
The numbers may have been juiced by jingoism and a healthy dose of fisticuffs, but when international hockey is as good as what the U.S. and Canada served up Thursday…
NHL May Have Solved All-Star Game Dilemma With 4 Nations Face-Off
The NHL appears to have cracked the code on an enfeebled midseason tradition, as the league’s move to replace its largely uncelebrated All-Star Game with a round-robin…
Fox Rides Streaming Wave to Record 127.7M Super Bowl Viewership Splash
When Kendrick Lamar wrapped his Super Bowl LIX halftime set with “TV Off,” advertisers who’d bought time in the second half of the Fox broadcast must’ve felt as if they…
Super Bowl Ratings Record May Tumble With Chiefs-Eagles Rematch
If you’re dissatisfied with the matchup the NFL has cooked up for Sunday night, your TV alternatives are rather limited. It makes little sense to counterprogram the…
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