State Farm Nixes Super Bowl Ad, Cites L.A. Fires
The fires that engulfed Los Angeles over the past few weeks are forcing a change to this year’s Super Bowl…
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A New Playbook: Why College Sports Must Pioneer Its Own Future
By Wes French, General Manager of Teamworks PersonnelAs a former high school football coach and lifelong…
Pop-Tarts Bowl Rights Locked in Ahead of Viral Marketing Hit
Pop-Tarts extended its sponsorship of the Pop-Tarts Bowl in the wake of last year’s game, but not at a price…
Red Bull Arena Renamed Sports Illustrated Stadium in 13-Year Deal
Sports Illustrated owner Authentic has facilitated a 13-year naming rights agreement that will rebrand the…
Messi Fueled 13% MLS Sponsorship Rise in 2024, Report Says
The Lionel Messi tide continues to lift all boats in MLS when it comes to attracting new…
Women’s Sports Poised to Convert Buzz to Dollars, Study Says
Describing the ascent of women’s sports in 2024 can be summed up in one phrase: It’s not a moment, it’s a…
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Valkyries Sign CarMax Sponsorship Ahead of WNBA Debut
The Golden State Valkyries landed their third founding partner in CarMax. The nation’s largest used-car…
F1 Finds Las Vegas a Gateway to Global Sponsor Deals
UPDATE: Max Verstappen won his fourth straight championship Saturday night at the Las Vegas Grand Prix as he…
NYCFC’s New Queens Stadium to Be Named Etihad Park
The longstanding partnership between New York City FC and Etihad Airways took another significant…
Philadelphia Flyers Sign Chevy as Helmet Sponsor
The Philadelphia Flyers, in partnership with their local Chevrolet dealership group, announced that the…
Angel City Signs NYX Professional Makeup as Sleeve Partner
Angel City FC and NYX Professional Makeup reached a multiyear deal to showcase the makeup…
Astros’ Stadium Naming Rights Sold to Daikin
Ahead of the 25th season of their ballpark, the Houston Astros agreed to a 15-year exclusive stadium naming…
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