Florida Nets 6-Year Men’s Hoops Ratings High
CBS may have missed out on the sure-thing ratings bonanza that a Duke national championship appearance always brings, but Monday night’s Florida-Houston title tilt still…
CBS
March Madness Elite Eight Ratings Take a Hit vs. 2024
TV ratings for the Elite Eight round of the NCAA men’s basketball tournament took a hit on Sunday, as the pair of CBS broadcasts were disadvantaged by comparisons with…
Paramount Streaming Losses Slow Ahead of Skydance Merger
As Paramount continues to make the transition from a TV-first model to a business where streaming is expected to do much of the heavy lifting, the legacy medium remains…
YouTube TV at Risk of Losing Rights to March Madness Channel
UPDATE: YouTube TV and Paramount announced “a short-term extension” on Thursday, Feb. 13, that will keep the channels available to subscribers as the two sides continue…
Chiefs, Bills Showdown Gets Cosm ‘Shared Reality’ Treatment
CBS Sports and entertainment tech company Cosm have reached a distribution deal in time for Sunday’s Kansas City Chiefs vs. Buffalo Bills game to air in Cosm’s “shared…
Coach Prime Hype Peters Out as Colorado’s TV Ratings Crater
Deion Sanders may be able to play the transfer window like a fiddle, but in his second year as the head coach of the Colorado Buffaloes, the former NFL standout seems to…
Fubo Butterfly Effect May Hinder Bronfman Paramount Plan
Edgar Bronfman Jr.’s $4.3 billion bid for Paramount Global is designed to one-up Skydance Media’s proposal to merge with Shari Redstone’s media empire, but the 11th-hour…
Fox Nears Sellout of Super Bowl Ads Before End of Summer
Fox Corp. is on the verge of scoring a massive touchdown for Super Bowl LIX, even though kickoff is a little less than half a year away, according to Variety. The…
Mahomes, Allen and Burrow Will Draw Billions in Ad Dollars in 2024
This story appears in Sportico‘s Morning Lead newsletter. Click here to sign up and get it delivered straight to your inbox. Picture Cleveland Browns defensive end…
Boomer Esiason Not Upset About His Departure From ‘The NFL Today’
It was time. Boomer Esiason seemed almost relieved as he discussed his departure this week from his The NFL Today co-hosting duties, saying he was planning on…
Scottie Scheffler Is the Greatest Golfer Alive—and Ratings Poison
Scottie Scheffler’s suspense-free showing in the fourth round of the Masters put the kibosh on hopes for a big TV audience, as CBS’ average delivery of 9.59 million…
A Telecast Unlike Any Other: Inside the Masters’ $0 TV Deals
The Masters bills itself as “a tradition unlike any other,” and while the moniker may be debatable, there is at least one way the event sets itself apart from every…
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