Florida Nets 6-Year Men’s Hoops Ratings High
CBS may have missed out on the sure-thing ratings bonanza that a Duke national championship appearance always brings, but Monday night’s Florida-Houston title tilt still…
March Madness
March Madness Elite Eight Ratings Take a Hit vs. 2024
TV ratings for the Elite Eight round of the NCAA men’s basketball tournament took a hit on Sunday, as the pair of CBS broadcasts were disadvantaged by comparisons with…
TCU Built Women’s Hoops Contender With Shrewd Money Moves
UPDATE: Led by 26 points by Hailey Van Lith, TCU defeated Notre Dame 71-62 Saturday afternoon to advance to the Elite Eight and a Monday night game against Texas, a…
College Basketball’s Most Loyal Coach Faces Limits of His Success
This time last year, Oakland men’s basketball coach Greg Kampe had just experienced what he called “the greatest win I’ve ever been a part of” in his four-decade tenure…
BYU Has ‘Unmatched’ Donor Support Backing Its March Madness Run
Brigham Young University alumni and donors haven’t had a chance to root on their school in a Sweet 16 game since 2011 when sharpshooter Jimmer Fredette carried the team…
Aaliyah Chavez Commitment Just the Start of Sooners’ Madness
As the Oklahoma women’s basketball team prepares for its Sweet 16 matchup against UConn on Saturday night, its staff has also kept an eye on the program’s long-term…
Azzi Fudd to Return to UConn With Richer, New WNBA CBA in the Works
Azzi Fudd has answered one of the biggest questions in women’s college basketball. The University of Connecticut star has decided to forgo the 2025 WNBA Draft and return…
JuJu Watkins ACL Tear Continues Troubling Trend in Women’s Sports
USC Trojans superstar JuJu Watkins tore her ACL in the 2025 NCAA Women’s Basketball Tournament on a first-quarter fast break against Mississippi State on Monday…
March Madness Fueled by Chalk as Men’s Ratings Hit 32-Year High
Cinderella may have left the ball a little earlier than expected, but the relative lack of upsets and buzzer-beaters hasn’t hurt the March Madness TV ratings. If…
Warren Buffett $1M March Madness Winner Nails 31 of 32 Games
Warren Buffett has finally found a winner to his March Madness bracket pool challenge. The billionaire Berkshire Hathaway CEO and chairman will reportedly award an…
UK’s Mark Pope Earns an Extra Year on Contract With Win Over Illini
Mark Pope is making an NCAA tournament run in his first year in Lexington, Ky., all while adding another year to his contract in the process. The University of…
Everybody Hates Duke, and CBS Couldn’t Be Happier About It
One of the dirtiest dirty little secrets about sports is that casual fans are responsible for the bulk of the impressions that make up a high-rated broadcast, which…
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