YouTube Is Wildly Rich and Popular. That’s Bad News for Sports TV.
If it can be said that a company that can lay claim to nearly 12% of all U.S. video consumption has been flying under the sports-media rights radar, then YouTube is…
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TV Slips to Second-Screen Status as YouTube, Netflix Steal Share
For the better part of 70 years, television was the centerpiece of the American household, so much so that all the furniture in your family room is probably still…
Inside MrBeast’s $100K, 100 Million View NBA All-Star Stunt
YouTube powerhouse MrBeast’s viral stunt in the middle of Sunday’s NBA All-Star Tournament has already earned the league more than 100 million views on its own social…
Sporticast 424: The Middle East Has Reshaped Highest-Paid Athletes
On the latest Sporticast episode, hosts Scott Soshnick and Eben Novy-Williams discuss some of the biggest sports business stories of the week, including Sportico‘s list…
PGA Tour, YouTube Stars Launch Council: ‘We Need Each Other’
The PGA Tour announced a new “Creator Council” on Friday, hosting up to 10 internet golf personalities in ongoing discussions about potential rule changes and…
MrBeast Is Now the Internet’s Biggest Sports Broadcaster
Comparing YouTube views to Nielsen-tracked TV tune-in numbers is a fool’s errand. But, taken with a healthy grain of salt, it will have to do in this case. On…
Cristiano Ronaldo Launches YouTube Channel
Cristiano Ronaldo, the most followed person on social media (917 million followers across various platforms and counting) and considered by many to be one of the…
Dude Perfect Gets 9-Figure Investment From Highmount Capital
Dude Perfect, the sports stunt group with 60 million YouTube subscribers, announced a strategic partnership with private investment firm Highmount Capital. This…
WWE Nears 100 Million YouTube Subscribers With Digital Focus
When WWE hits 100 million subscribers on YouTube, VP of digital media Steve Braband says the milestone should be celebrated not just by his team, but by the entire…
DraftKings CEO: Marie Donoghue Hire Not About Live Sports Rights
DraftKings’ hiring of longtime sports media executive Marie Donoghue does not signal its interest to acquire live sports rights, CEO Jason Robins said…
NBA All-Star Weekend Will Feature Online Stars, Too
NBA All-Stars won’t be the only stars in Indianapolis this weekend. The league has also invited more than 100 digital content creators and influencers to town, taking…
YouTube Focuses on Refining NFL Sunday Ticket Rather Than NBA Rights, CEO Says
YouTube CEO Neal Mohan said the video giant is more focused on refining its newest sports experience, NFL Sunday Ticket, than it is in pursuing NBA rights when they…
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