With NHL Deal Locked in, Rogers Eyes New Streaming Sublicense
While the NHL’s new 12-year, $7.7 billion extension with Rogers locks in national media rights across all platforms, including TV, digital and streaming, the owner of…
Amazon
NHL and Rogers Sign 12-Year Deal, Leave Door Open for Amazon, BCE
Rogers Communications and the National Hockey League officially announced a 12-year agreement for the league’s national media rights in Canada. The CA$11 billion deal…
Amazon Prime Video Secures NFL Playoff Game Rights Through 2033
After streaming its first exclusive NFL playoff game in January, Amazon Prime Video is in line to air similar contests in each of the next eight seasons, an NFL…
NFL Wild-Card Ratings Drop 8%—but Better Showings May be Ahead
The NFL’s playoff ratings took a hit over the extended wild-card weekend as a series of plodding, one-sided games sent millions of fans scrambling for a less tedious…
Sporticast 414: The NFL Sells Books Now
On the latest Sporticast episode, hosts Scott Soshnick and Eben Novy-Williams discuss some of the biggest sports business stories of the week, including another symbol…
A.J. Brown’s Book Goes Viral, Hitting Amazon’s No. 1 Spot
“It must be the shoes!” is out. “It must be the book!” is in. Eagles wide receiver A.J. Brown unintentionally showed just how much influence NFL stars have when a…
Big Tech Sports Stocks Help to Dominate Market in 2024
The tech giants have planted their feet in sports media rights—and they are here to stay, especially as long as they continue to rake in money. And, if 2024 was any…
Amazon, NBA Could Shake Up Cup Schedule in 2025-26
While the Milwaukee Bucks and Oklahoma City Thunder prepare for Tuesday night’s 2024 NBA Cup final, Amazon and the league are already discussing ways to continue to grow…
Bruins, Swayman End Public Standoff With $66 Million Deal
The Boston Bruins and goalie Jeremy Swayman have reached an agreement on an eight-year, $66 million contract extension, ending protracted negotiations that spilled into…
NBA Says TBS No ‘Match’ for Amazon as Legal Row Heats UpÂ
The NBA has fired another salvo against a longtime broadcast partner whose impending divorce from the league has spawned a major legal battle. The NBA on Wednesday…
TBS, WBD Fight Back in Legal Battle to Telecast NBA Games
In a new memorandum of law, TBS and Warner Bros. Discovery contend the NBA has bricked its shot for dismissal of their breach of contract lawsuit over the loss of the…
Amazon’s ‘Thursday Night Football’ Adds More AI Features in 2024
In year one of its Thursday Night Football deal, Amazon raised the bar for streaming sports, showing that primetime level productions could live exclusively on, well…
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