CBS’ 70-Year Masters Run Is the Stuff Legends Are Made Of
“Jolly” probably isn’t a word that gets tossed around much on the grounds of the Augusta National Golf Club, although there’s a pretty solid chromatic argument for…
CBS Sports
CBS Sports Sells MaxPreps to PlayOn in Youth Sports Media Shuffle
Nine months after being put on the market, MaxPreps has a new home. PlayOn announced that it has bought the long-running prep sports media platform from Paramount’s…
March Madness Fueled by Chalk as Men’s Ratings Hit 32-Year High
Cinderella may have left the ball a little earlier than expected, but the relative lack of upsets and buzzer-beaters hasn’t hurt the March Madness TV ratings. If…
Everybody Hates Duke, and CBS Couldn’t Be Happier About It
One of the dirtiest dirty little secrets about sports is that casual fans are responsible for the bulk of the impressions that make up a high-rated broadcast, which…
March Madness Ads Nearly Sold Out as Rights Fee Nears $1B Mark
CBS and TNT Sports have sold most of their available in-game March Madness inventory, as increased demand for live sports and the usual flurry of activity from the 18…
Chiefs, Bills Set AFC Title Game Record With 57.4M Viewers
After conspiring to deliver the biggest regular-season ratings for a Sunday NFL game this season, the Buffalo Bills and the Kansas City Chiefs reconvened last weekend…
NFL Wild-Card Ratings Drop 8%—but Better Showings May be Ahead
The NFL’s playoff ratings took a hit over the extended wild-card weekend as a series of plodding, one-sided games sent millions of fans scrambling for a less tedious…
Tyson-Paul Tech Woes Cast Pall Over Netflix’s Xmas NFL Showcase
The technical issues that hampered Netflix’s live stream of the Mike Tyson-Jake Paul fiasco at AT&T Stadium Friday night were foreshadowed by Jerry Jones’ glitchy mic…
CBS Gears Up for Another Smashing Chiefs-Bills Showdown
CBS is pulling out all the stops for the most anticipated NFL game of the season, as the network is shipping off the gang at The NFL Today to Orchard Park for a rare…
NFL Gives Fox, CBS a Crucial Sunday Afternoon TV Afterglow
If the national Sunday afternoon NFL window shared by CBS and Fox is the straw that stirs the league’s TV ratings drink, the downstream impact of these signature games…
Trump vs. Harris Drama Can’t Drag Big NFL TV Ratings—Yet
As the NFL glides into spooky season like the ghost of the Bengals’ playoff hopes, the league’s TV audience thus far has shown little sign of surrendering to the sickly…
Mahomes-Burrow Leads to Best CBS September NFL Rating Since 1998
The Patrick Mahomes-Joe Burrow rivalry has been a godsend for fans and advertisers alike, as their fifth head-to-head matchup served up record ratings for CBS. According…
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