RSNs Are on Unsteady Ground, but Local TV Is Still Lifeblood of MLB
Baseball gets its hooks into you early. The game starts winning you over at around the same time you’re still heavily invested in dinosaurs or sharks or whatever and…
Playfly
Mater Dei High School Signs Seven-Figure Media, NIL Deal With Playfly
Mater Dei High School, a California private school nationally known for its strong sports programs, has inked a 10-year multimedia rights deal with media and marketing…
Cincy Follows Clemson, Arizona by Insourcing Athletics Media Rights
The University of Cincinnati announced Wednesday that it will be taking its athletics multimedia rights operations in-house after its existing deal with Learfield…
North Carolina Seems Primed for Private Equity. Why Is It Passing?
On paper, North Carolina is the prototypical athletic department that should want private equity’s paper: a national brand, with a strong tradition and demanding booster…
Learfield, Penn State Settle Legal Dispute Over Multimedia Rights
Learfield and its former partner Penn State have settled a legal dispute that followed the school’s decision to commence a new 15-year multimedia rights agreement with…
Playfly Pulls Back Learfield Lawsuit After Partial Payment
The legal battle between competing multimedia rights holders Playfly and Learfield was short lived, according to a notice of voluntary dismissal filed in Delaware this…
Playfly Sues Learfield Over Nonpayment in Florida Rights Deal
Sports marketing company Playfly is suing college athletics multimedia-rights giant Learfield over a payment dispute that provides a window into the complicated…
Sporticast: National Titles, NIL Deals and NCAA Changes
On the latest Sporticast episode, hosts Scott Soshnick and Eben Novy-Williams chat with Christy Hedgpeth, president of Playfly Sports Properties, about the rapid changes…
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