RSNs Are on Unsteady Ground, but Local TV Is Still Lifeblood of MLB
Baseball gets its hooks into you early. The game starts winning you over at around the same time you’re still heavily invested in dinosaurs or sharks or whatever and…
ad sales
March Madness Ads Nearly Sold Out as Rights Fee Nears $1B Mark
CBS and TNT Sports have sold most of their available in-game March Madness inventory, as increased demand for live sports and the usual flurry of activity from the 18…
NFL Fans Are Next Target of Trend Genius’ Olympic-Tested Ad Tech
Heartened by the success of an Olympic rollout of new advertising tech called Trend Genius, social media platform X and Genius Sports expect to sell ad campaigns around…
Super Bowl Commercials Sell Out at CBS Earlier Than Expected
CBS has scored a Super Bowl touchdown in November. Per Variety, the Paramount Global-backed network is “virtually sold out” of all its Super Bowl advertising…
NBA TV Partners This Season Booked $1.3 Billion in Ad Revenue
The TV ratings for the 2022 NBA Finals may have failed to return to pre-pandemic levels, but the postseason ad dollars were as high as they’ve ever been. According to…
Fox Sports Taps Mark Evans to Succeed Seth Winter as Ad Sales Boss
Fox Sports’ announcement that Seth Winter is stepping down as head of advertising sales, to be succeeded by Mark Evans, should have come as no surprise. Winter has never…
NFL Sportsbook Sponsors Splash Ad Pool With $21.4M Week 1 Spree
The NFL’s sportsbook partners were quick to take full advantage of the league’s reversal of its longstanding ban on sports-gambling ads, snapping up no fewer than 90…
Overtime Adds CRO, Doubling Sales Staff in Bid for New Ad Clients
Digital sports media company Overtime, which has built a community of millions of young sports fans with social clips and original content, is doubling its sales staff…
Broadcast Changes Likely as Baseball Adjusts in Unprecedented Season
Last week’s scrimmages weren’t just for the players. Broadcasters preparing to cover an unprecedented season needed the warm-up reps as well. With the first weekend of…
More From Our Brands
Variety
Netflix Lodges Appeal to France’s Council of State Over Windowing Rules: ‘Taking a Stand Against an Imbalanced and Unfair System’ (EXCLUSIVE)
Rolling Stone
Wrangler’s New ‘Last of Us’ Capsule Collection Is Built Apocalypse-Tough
ArtNews
How Walton Ford’s Loudest Paintings Redirect Your Gaze
BGR
iPhone 16 finally launches in Indonesia after lengthy ban
Billboard