Genius Tech Underpins Ad Targeting for Women’s Sports Fans
Seeking to capitalize on the boom in women’s sports viewership, Deep Blue Sports + Entertainment is launching a marketing product that uses artificial intelligence and…
Genius Sports
Genius Sports Stock Surges Against Market Tide on 2025 Outlook
Genius Sports stock surged 12% Tuesday on the New York Stock Exchange as a strong 2025 outlook from management overcame missing profit estimates by a wide margin for the…
Opinion
Keeping the Fun in Functionality for NFL Fans
Today’s guest op-ed author is Steve Bornstein, president, North America, of Genius Sports. I feel fortunate to have had a seat at the table for some of the most…
Genius Sports Shares Jump, Buoyed by NFL In-Play Betting
Genius Sports reported third quarter revenue of $120 million and net income of $0.05 a share, each of which beat Wall Street consensus, rallying shares up 20% at the…
Genius Launches Ad-Buying Platform to Target Sports Fans
As Advertising Week begins in New York, Genius Sports announced the launch of Fanhub, an omnichannel marketing platform geared specifically for brands to target sports…
Genius Sports Adds Microsoft Vet Robbie Bach to Board of Directors
Genius Sports has added Robert J. “Robbie” Bach to its board of directors, according to a press release. Bach began serving as an independent director on…
NFL Fans Are Next Target of Trend Genius’ Olympic-Tested Ad Tech
Heartened by the success of an Olympic rollout of new advertising tech called Trend Genius, social media platform X and Genius Sports expect to sell ad campaigns around…
Sportradar Hints at Acquisition. Could Endeavor Arm Be a Target?
Sportradar is evaluating potential acquisitions as the sports betting data and analytics market seems destined to consolidate into two competitors. During Tuesday’s…
Premier League’s New Offside Tech to Use Genius Sports Platform
As the Premier League prepares to institute semi-automated offside decision-making this season, every EPL team will use a Genius Sports computer vision system in its…
Genius Sports Projects 20% Growth With NFL, EPL Deals Locked Up
Data and analytics provider Genius Sports posted better-than-expected revenue of $95.5 million in the second quarter of 2024, and it told Wall Street it predicts annual…
Premier League Extends Genius Sports Data Deal Into 2029
Genius Sports has locked up the official data rights to all of English soccer through the 2028-29 season, as previously reported negotiations with Football DataCo over…
Olympic Tweet Data Helps Genius Lead Sports Stocks Higher in July
This story appears in Sportico’s Morning Lead newsletter. Click here to sign up and get it delivered straight to your inbox. The Paris Olympics has so far been a…
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