Genius Tech Underpins Ad Targeting for Women’s Sports Fans
Seeking to capitalize on the boom in women’s sports viewership, Deep Blue Sports + Entertainment is launching a marketing product that uses artificial intelligence and…
advertising
Super Bowl Ads: The Game Within the Game
Super Bowl Sunday is the only night of the year in which Americans willingly engage with advertising en masse, and if minute-by-minute audience data is anything to go…
State Farm’s Super Bowl Pullout Part of Shrinking Industry Spend
State Farm’s decision to pull its 2025 Super Bowl ad was prompted by the wildfires that continue to impact the Los Angeles area. With the company’s absence from the Big…
NBA Christmas Games Nearly Erase Season-Long Ratings Deficit
For the last two weeks, the sports-media cognoscenti have gotten themselves all worked up about the NBA’s TV ratings, divining disaster from a few desultory sniffs…
How the NBA Pulled Off Its ‘Jingle Hoops’ Christmas Ad
The third most-watched video on the NBA YouTube channel isn’t game footage or a dunk highlight reel. It’s a commercial. “Jingle Hoops” was a 30-second spot released…
NFL RedZone Splitscreen Ad Test Draws Fan Complaints
Advertisements during NFL action would normally be unremarkable. But when double-box spots appeared Sunday on the NFL RedZone channel, which has often been described as…
Disney Eyes Texas-Size Playoff After Winning College Football’s TV War
It’s the Monday before Thanksgiving, and Rita Ferro’s prepping for the impending feast up on Cape Cod. Disney’s president of global advertising faces the usual…
Genius Launches Ad-Buying Platform to Target Sports Fans
As Advertising Week begins in New York, Genius Sports announced the launch of Fanhub, an omnichannel marketing platform geared specifically for brands to target sports…
Google’s Monopolist Ruling Could Bring Significant Sports Changes
In finding that Google has violated Section 2 of the Sherman Act, U.S. District Judge Amit P. Mehta held Monday that “Google is a monopolist, and it has acted as one to…
NBC Begins Selling Off Bonus Ad Units as Olympics Ratings Soar
Having surpassed its ratings expectations thus far in the 2024 Paris Olympics, NBCUniversal has begun selling off some of the advertising inventory that had been held…
Exclusive
TGI’s $100M Virtual Ad Tech Deal Consolidates Expertise
Sports media agency TGI Sport has agreed to acquire ad tech firm Supponor for roughly €100 million ($108 million), according to a person familiar with the transaction…
Oilers Stanley Cup Rally Fuels $12 Million Ad Boost for DisneyÂ
In forcing a Game 7 of the Stanley Cup Final on Friday night, the Edmonton Oilers not only put themselves in a position to make NHL history, but they also did Disney a…
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