Genius Tech Underpins Ad Targeting for Women’s Sports Fans
Seeking to capitalize on the boom in women’s sports viewership, Deep Blue Sports + Entertainment is launching a marketing product that uses artificial intelligence and…
women’s sports
Opinion
The Women’s Sports Boom Will End If We Don’t Continue to Build
Today’s guest columnist is Haley Rosen, founder and CEO of Just Women’s Sports. For those of us who have spent our lives in women’s sports, the current moment of…
Women’s Sports TV Spend Doubles as Marketers Dish Out $244.4M
After elbowing its way into the thick of the pop-culture conversation, women’s sports are now commanding a volume of advertising dollars commensurate with the recent…
‘Everyone Watches Women’s Sports’ Apparel Hits $6M in Revenue
Togethxr, the lifestyle brand and media company built around women’s sports, has tallied $6 million in revenue from its “Everyone Watches Women’s Sports” merchandise…
Dawn Staley’s Record-Breaking Contract Includes NBA Wrinkle
Not only is Dawn Staley now the highest paid coach in women’s basketball, she negotiated something else that rivals Geno Auriemma and Kim Mulkey don’t have: a free path…
Bleacher Report Aims to Build Women’s Sports ‘Destination’ Online
Bleacher Report will unveil a women’s sports-focused social brand, B/R W, on Thursday, a day before 3-on-3 women’s basketball league Unrivaled makes its debut on TNT…
League One Volleyball Eyes Expansion, Home-Grown Stars
League One Volleyball (LOVB) is considering adding at least two teams by the 2027 season, according to LOVB Pro president Rosie Spaulding, as it seeks to develop a…
Women’s Sports Poised to Convert Buzz to Dollars, Study Says
Describing the ascent of women’s sports in 2024 can be summed up in one phrase: It’s not a moment, it’s a movement. As established and emerging leagues continue to build…
Ohanian: A Women’s Sports Team Will Be Worth $1B by 2030
Alexis Ohanian is all in on the trajectory of women’s sports. The Seven Seven Six general partner predicted that at least one pro women’s sports team will cross the…
WNBA CBA Talks Highlight Sportico’s RISE Women’s Sports Event
With all eyes on the WNBA moving from the court to the boardroom, some of the first public comments after the WNBPA’s decision to opt-out were made during Sportico’s…
Opinion
Women’s Sports Have Arrived. The Merchandise Hasn’t
Today’s guest column is from WNBA and Athletes Unlimited basketball player Lexie Brown. I remember the first time I saw someone wearing my WNBA jersey, when I was…
Women’s Champions Classic Names Shark Beauty as Title Sponsor
Horizon Sports & Experiences announced that Shark Beauty will be the title sponsor of the inaugural Women’s Champions Classic, a new women’s college basketball showcase…
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