Olympics, Comcast Sign Four-Year, $3 Billion U.S. Rights Extension
Comcast and the International Olympic Committee announced the Olympic Games will remain on the NBCUniversal family of networks through 2036. The two sides announced…
Olympics
5 U.S. Olympic Sports Combine to Launch Marketing Collective
Five U.S. sports national governing bodies—USA Fencing, US Squash, USA Cycling, US Sailing and USRowing—will pool their commercial and media rights under a new…
Opinion
The Traditional Sport Mindset Can Be a Trap When Tech Advances
Today’s guest column is from professors John Cairney and Rick Burton. What’s the future hold for the sport vertical? Or framed another way, what impact does the…
‘Miracle on Ice’ Hero Eruzione Says U.S. Hockey Buzz Eclipses 1980
Few people know the intense emotions of international sports rivalries better than Mike Eruzione, who scored the game-winning goal for the U.S. against the heavily…
As Fires Burn, Rose Bowl Stadium Hosts ‘Most Important’ Event
Historic teams have come through Pasadena, Calif., over the course of 111 Rose Bowl games, including this year’s national champion, Ohio State. But Rose Bowl Stadium has…
Jimmy Carter’s Significant Impact on Sports and the Law
Former President Jimmy Carter, who died Sunday at the age of 100, played an instrumental role in sports law by signing the Amateur Sports Act of 1978 and leading the…
Robot Olympics 2026: Tech Industry Seeks Its Own World Games
A little over 130 years after the founding of the International Olympic Committee, a new competition series wants to pit national teams against each other in the…
Olympic Returns Mixed Thus Far as Sponsors Report Earnings
This story appears in Sportico’s Morning Lead newsletter. Click here to sign up and get it delivered straight to your inbox. There’s not much doubt that sponsoring…
Opinion
Our Strategy to Put USA Fencing in the Spotlight
Today’s guest op-ed is from Phil Andrews, Chief Executive Officer of USA Fencing. We all know the thrills of sports. For USA Fencing, that included upsetting…
LA28’s Cricket Events Likely to Be Held on East Coast, Wasserman Says
The cricket matches at the 2028 Los Angeles Summer Olympics will likely be played on the East Coast, host committee chair Casey Wasserman said Friday. Speaking at…
USA Fencing Signs Record 10-Year Deal With Macron, Replaces Nike
USA Fencing and sports apparel maker Macron have signed a 10-year partnership that is the longest and richest ever for fencing’s national governing body (NGB). It is the…
Inside the Big-Money Post-Olympics Speaking Circuit
In 1938, one of the world’s most famous athletes opened a laundry business. Jesse Owens Dry Cleaning Company in Cleveland proved how difficult it could be for…
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