Sports Apparel Makers Face China Exposure Amid Trump Tariff Pause
On Wednesday, the stock market surged after President Donald Trump announced a 90-day pause on the reciprocal tariffs that had gone into effect hours earlier, except for…
Under Armour
Under Armour Returns to NFL With Shoe and Glove Deal
Under Armour and the NFL signed a long-term partnership to make the Baltimore-based brand an official footwear and glove partner of the world’s richest sports…
Bryant Basketball Snaps 7-Year March Madness Apparel Drought
It’s been seven years since a team took the court in the men’s basketball tournament wearing jerseys that weren’t Nike, Under Armour or Adidas. That streak will end on…
NBA Endorsement All-Stars: Stephen Curry, LeBron James, Kevin Durant
The NBA’s biggest stars are in the Bay Area this weekend for the 2025 All-Star Game, which will reunite three players who starred on last summer’s U.S. Olympic gold…
Under Armour Issues Improved Forecast as Sales Fall Only 6% in Q3
Under Armour reported third-quarter revenue of $1.4 billion, down 6%, and its seventh straight quarter of year-over-year revenue declines. But Wall Street cheered the…
Under Armour Lucks Out With Notre Dame Sponsorship
When Notre Dame faces off against Ohio State in the College Football Playoff National Championship Monday night, the game will also be a showdown of the school’s apparel…
Specter of Trump Tariffs Has Sports Companies Bracing for Impact
Amer Sports CFO Andrew Page didn’t mince words on Tuesday when discussing the effect that looming tariffs might have on his business. “We have some degree of…
Under Armour Stock Pops for Second-Best Trading Day Since 2005
Sportswear brand Under Armour reported second-quarter financial results Thursday that matched revenue expectations with a 11% decline, but the company handily beat the…
Steph Curry, Chinese Stimulus Revive Under Armour, Amer as Stocks Gain
A raucous Steph Curry tour and gobs of Chinese government stimulus sparked sporting goods makers Under Armour and Amer Sports to double-digit gains in September, helping…
NFL Star Amari Cooper’s Apparel Firm Takes Aim at Sneaker Giants
A couple of days before the Cleveland Browns’ season-ending playoff loss to the Houston Texans in January, Amari Cooper walked into the team locker room to greet his…
Under Armour’s Plank Received 55% Bump in Pay in Return as CEO
Kevin Plank won’t be going hungry anytime soon, according to Footwear News. The Under Armour founder, who returned to the chief executive officer position this…
Keisei Tominaga Becomes Curry Brand’s First International Signee
Curry Brand is looking to make a splash overseas with its latest athlete signing. The Under Armour-backed imprint for NBA star Steph Curry announced Friday that it…
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