Sponsorship
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Major League Pickleball Rebrands With DoorDash Sponsorship
Major League Pickleball is rebranding as part of a sponsorship with DoorDash. The league will now be called…
TKO Strikes Multiyear Deal With Meta for Fan Engagement
Mark Zuckerberg and Dana White are getting closer together. UFC has inked a multiyear deal with Meta…
5 U.S. Olympic Sports Combine to Launch Marketing Collective
Five U.S. sports national governing bodies—USA Fencing, US Squash, USA Cycling, US Sailing and USRowing—will…
Portland Thorns Sign NWSL-Record Jersey Deal With Ring
Portland Thorns FC and home security business Ring announced a multiyear sponsorship agreement that includes…
CarMax’s Angel City FC Deal Part of Refined Marketing Strategy
Angel City FC and used vehicle retailer CarMax have signed a sponsorship agreement that will place CarMax in…
Suns, Mercury Seek Arena Naming Rights Deal After Footprint Exits
The NBA’s Phoenix Suns and WNBA’s Phoenix Mercury’s arena naming rights deal with Footprint, an environmental…
NWSL’s Gotham FC Signs Record Back-of-Jersey Deal With Dove
The NWSL kicks off its 13th season next month, and one of its original franchises will have a back-of-jersey…
NFL Team Sponsorships Hit Record $2.5 Billion in 2024
Last year’s Super Bowl generated nearly $700 million in ad revenue, thanks in part to only the second…
Keeping the Fun in Functionality for NFL Fans
Today’s guest op-ed author is Steve Bornstein, president, North America, of Genius Sports. I feel fortunate…
State Farm’s Super Bowl Pullout Part of Shrinking Industry Spend
State Farm’s decision to pull its 2025 Super Bowl ad was prompted by the wildfires that continue to impact…
Joining the Billionaires at Davos: Lindsey Vonn and Picabo Street
Joining heads of state, philanthropic leaders and the throng of billionaires at the World Economic Forum this…
Under Armour Lucks Out With Notre Dame Sponsorship
When Notre Dame faces off against Ohio State in the College Football Playoff National Championship Monday…
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