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Sportico and Athena Elite Sports to Launch Sports Lab Summer Program
NEW YORK — Today, Sportico and Athena Elite Sports announced the launch of Next Gen Sports Lab, a summer…
Join Us for Invest West at the Intuit Dome on May 8
Sportico is bringing its Invest in Sports series back to Los Angeles, where sports, entertainment and finance…
George Foreman, Boxer Turned Infomercial Star, Dies at 76
George Foreman, the charismatic boxer turned infomercial star who had a retail hit with his Foreman Grill…
Club Sportico: I’m Now Fully Conflicted About MLB’s Future
This week’s Club Sportico looks at competing narratives of optimism and pessimism heading into the 2025 MLB…
Trump Says He Will Issue a ‘Complete Pardon’ of Pete Rose
President Trump wants to vindicate late baseball great Pete Rose, who was banned by Major League Baseball…
The 100 Most Valuable Sports Teams in the World
The top 100 franchises are worth $470 billion collectively with a cutoff of $2 billion. The rankings are…
Sportico House at SXSW Will Include Andy Roddick, Deebo Samuel
Sportico, the premier destination for sports business news, is returning for a third straight year to South…
BC Fans Swiping Harvard’s Tickets Reflects Hockey’s Campus Boom
[UPDATE: Boston University beat Boston College 4-1 in the Beanpot final.] Monday night’s annual Beanpot…
Tom Brady’s $740K Watch Is Among Status Brands at Super Bowl
Football fans may be tuning in to watch who will be victorious in Super Bowl LIX in New Orleans, but…
Nike’s First Super Bowl Ad in Almost 30 Years Celebrates Women
Nike, Inc. is back on the Super Bowl screen after a 27-year hiatus, but rather than continue to air the “You…
Jalen Hurts to Wear Coveted Air Jordan 1 Cleats at Super Bowl
The Air Jordan 1 Retro High ’85 “Bred” is arguably the most coveted sneaker release of 2025 thus far. So it…
MLS Anniversary Ad Campaign to Feature Rising Rap Star Doechii
UPDATE: Doechii won her first career Grammy for best rap album of the year for Alligator Bites Never…
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Wrangler’s New ‘Last of Us’ Capsule Collection Is Built Apocalypse-Tough
How Walton Ford’s Loudest Paintings Redirect Your Gaze