Jordan, LeBron Nike v Adidas Opera Lights Sonny Vaccaro’s Life Story
He never attended law school and wasn’t a plaintiff or defendant in a major case, but sports marketing pioneer and college athlete advocate Sonny Vaccaro is one of the…
LeBron James
The Shot That’s Becoming a Reliable Offensive Weapon in the NBA
Throughout the 2024-25 NBA season, fans and media members have bemoaned another spike in 3-point attempts. Old heads proclaim that there’s no creativity in the game…
NBA Endorsement All-Stars: Stephen Curry, LeBron James, Kevin Durant
The NBA’s biggest stars are in the Bay Area this weekend for the 2025 All-Star Game, which will reunite three players who starred on last summer’s U.S. Olympic gold…
Highest-Paid Athletes in the World: Full List
This is Sportico‘s fourth annual look at the world’s highest-paid athletes. The estimates
Highest-Paid Athletes in the World: Ronaldo Leads 12 Stars at $100M+
Last week, Cristiano Ronaldo turned 40 years old—an age when most athletes have long hung up their cleats, sneakers, tennis rackets or boxing gloves. Instead, the…
As LeBron James Turns 40, Earnings in NBA Exceed $1.5 Billion
LeBron James turned 40 years old on Monday and continues to defy Father Time on the court with a scoring average of 23.5 points per game on 50% shooting. The previous…
NBA Christmas Games Nearly Erase Season-Long Ratings Deficit
For the last two weeks, the sports-media cognoscenti have gotten themselves all worked up about the NBA’s TV ratings, divining disaster from a few desultory sniffs…
NBA Highest-Paid Players 2024-25: Steph Passes LeBron With $156M
Stephen Curry and LeBron James are the greatest players of their generation, with a combined six NBA MVP Awards and 16 NBA Finals appearances. They paired up for the…
Rich Paul, Klutch Lawsuit Could Be Blocked by Arbitration
NBA player agent Mark Termini’s federal lawsuit accusing Klutch Sports and its founder, Rich Paul, could disappear from the docket if Klutch persuades U.S. District…
Steph Curry to Pass $1 Billion in Career Earnings With Warriors Deal
Stephen Curry and the Golden State Warriors reached a one-year contract extension that will pay the two-time NBA MVP $62.6 million for the 2026-27 season, according to…
LeBron, Tatum Headline Netflix’s ‘Starting 5‘ Docuseries
Netflix’s latest sports docuseries brings the biggest star in basketball, a superstar in waiting, a newly crowned NBA champion and two pillars of playoff contenders to…
But Their Emails: Adidas Bid for New Thom Browne Trial Denied
A Southern District of New York judge Monday denied a motion by Adidas for a new trial in its trademark dispute with fashion company Thom Browne Inc. U.S. District Judge…
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